While the cost of the meals are on-par with what consumers would pay at other restaurants for delivery, they still need to be cooked and are only available for delivery between 4:00 pm and 8:45 pm. To entice customers to try this new delivery method, Blue Apron is offering coupons giving 40 percent off their first order. In that sense, there is a certain incompatibility between the two offers."īlue Apron's current selection of 2-and-4-serving meals on the Grubhub and Seamless platforms cost between $19 and $38, take 15 to 25 minutes to cook. "Blue Apron does not offer immediate satisfaction as there is cooking and preparation required. "Grubhub is really a convenience based platform and most people use it because they want to eat quickly and with minimum fuss," he told CNBC.
While the company's new on-demand service seems like a like a sensible way for Blue Apron to expand its availability to more customers, the move also prompts big questions, Neil Saunders, managing director of retail at GlobalData, said. Its shares have plunged 72 percent over the last 12 months.
Shares of the company were down more than 5.6 percent in intraday trading Tuesday, hitting a 52-week low of $1.50 a share. "This new on-demand product is a complement to our core offering, giving consumers - for the first time – the option to have a Blue Apron meal delivered to their doorstep in less than an hour," Brad Dickerson, CEO of Blue Apron, said in a statement.īlue Apron's move into online food-ordering comes as the company continues to try to overcome well-publicized operational issues and to keep subscribers with the service the long term. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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